- 480-522-4892
Software developer, CRM specialist, consultant, and author of the Approachable series.
I build the systems small and mid-sized businesses depend on — and I write the books that show their owners how the same tools work. Based in Chandler, Arizona. Working with clients across the United States and the United Kingdom.
For twenty-five years, I have built the same kinds of systems Fortune 500s use — CRMs, customer portals, workflow automation, integrated WordPress sites, custom plugins — for the small and mid-sized businesses that were told they couldn't afford them.
That was true once. It isn't anymore. Open-source software, modern AI, and a developer who knows how to weave them together have collapsed the cost of serious business systems. The result is a class of capability that used to belong only to the big and well-funded, now within reach of any business owner with a real problem to solve.
I write books about that shift. I build software for clients living through it. And I teach the people who want to do it themselves.
Short, honest, practical guides to the software that actually runs modern business — written by someone who uses these tools every day with real clients, not by someone reviewing them from the outside.
The practical guide to the four AI tools I now use every day: Claude, Gemini (with Nano Banana), ElevenLabs, and Kling. Through real client stories — a customer database rescued from twenty-five-year-old software, a cloned voice for an audiobook, a custom WordPress plugin built without writing a line of code, a receptionist who became formidable — this book shows what these tools are genuinely good at, where they fall down, what to be careful of, and where to start tomorrow.
Honest, useful, and occasionally dry. Like its author.
Salesforce charges thousands of dollars a year. HubSpot is free until the moment you actually need it. Most small businesses are paying a monthly tax for a CRM they don't fully use — or worse, running on spreadsheets. There has always been a third option: SuiteCRM. Free. Open source. Roughly five million users worldwide. Most people have never heard of it.
This book is the practical guide to combining SuiteCRM with modern AI — using Claude and Gemini to migrate data, customize modules, build plugins, and answer every "how do I…" question the moment you have it. No licensing fees. No lock-in. No textbook.
Seven short books, designed to be read in an afternoon and worked from for years. Each one tackles a single capability that used to require a six-figure budget — and shows how any business owner can now have it for the price of a paperback and a weekend's work.
I keep my engagements small enough to give every client direct, senior attention. Whether you need a system built, a team trained, or a stage filled — here's how to engage.
I build, customize, and modernize the software that runs your business. Most engagements start with a thirty-minute conversation to figure out whether I am the right person for the problem.
I teach the same tools and methods my consulting clients pay for. Designed for business owners, operators, and teams that want to do the work themselves rather than outsource it.
Bookings for chambers of commerce, industry associations, business conferences, professional groups, and corporate events. Keynote, panel, or workshop format.
Not a menu of services I might offer — a list of work I have shipped, repeatedly, for real businesses paying real money.
Full SuiteCRM builds — custom modules, fields, workflows, ACL permissions, and integrations. Including SuiteCRM 8 migrations and modernizations of older instances.
Bespoke modules for legal practice management, trust accounting, time billing, invoicing, scheduling, and industry-specific workflows. Including the SuiteLaw platform for law firms.
Marketing sites, e-commerce, custom plugins, client portals, and integrations with SuiteCRM or other back-end systems. Theme-independent and standards-compliant.
Migrating customer records, accounting data, and operational history out of obsolete software — Access databases, retired ERPs, defunct CRMs — into modern systems they can keep using.
Using Claude, Gemini, ElevenLabs, and other tools to automate the work that used to require a hire — document drafting, data entry, content generation, voice work, video.
Self-service portals where customers see their invoices, quotes, support history, documents, and account data — without staff intervention. Built once, owned forever.
Developmental editing, manuscript structure, cover design coordination, and full launch strategy. Including work on NFL legend Nick Lowery's memoir.
Business planning, grant narrative writing, and technical documentation for software companies and small businesses pursuing non-dilutive funding.
A snapshot of work I have shipped in the last twelve months. Most engagements are confidential; these are the ones I am free to discuss.
A full legal practice management platform built on SuiteCRM for an Arizona law firm. Six-minute billing, time entry, trust accounting, invoicing, matter management, and a data migration wizard from a leading commercial competitor. Replaced a multi-thousand-dollar-per-month subscription.
SuiteCRM 8 • Custom Modules • Trust Accounting • PDF Generation
Developmental editor and launch manager for the memoir of NFL Hall of Fame kicker Nick Lowery. Manuscript editing, audiobook production via ElevenLabs voice cloning, podcast outreach strategy, and book signing event planning at Scottsdale Resort and Spa.
Editorial • Audiobook Production • Launch Strategy
Full marketing site, ninety-day marketing plan, product page architecture, and launch materials for an Arizona window film company. Built for technical accuracy and lead generation in equal measure.
WordPress • Technical Content • Lead Capture
Co-founder and CTO of a Chandler-based software company that sells business software the way it used to be sold: once, with ownership, no subscription lock-in. Product lines built on SuiteCRM and WordPress.
SuiteCRM • WordPress • Product Architecture
Co-developer of an AI-for-business workshop program with Michael Sandiford. Eight-hour curriculum covering Claude, Gemini, ElevenLabs, Kling, and DaVinci Resolve. Participant workbooks, evaluation forms, and a thirty-day implementation plan.
Curriculum Design • Training Materials • Workshop Delivery
I have been a software developer, CRM specialist, and small business consultant for over twenty-five years. I co-founded SoNet Dynamics with offices in Phoenix and Seattle, and PacificCRM as a West Coast SuiteCRM division. Today, I am CTO and co-founder of Altius Central, a Chandler software company built around a single principle: businesses should own their software, not rent it forever.
I am also the author of the Approachable book series — practical, honest, sometimes dry guides to the open-source and AI tools that have quietly democratized capability over the last two years. The first two books are out now. Five more are on the way.
And I teach. Through School of Business Learning in Phoenix and the UK, I deliver hands-on AI workshops to business owners and teams who are tired of being sold to and want to actually do the work themselves.
When people ask what I do, the honest answer is: I am the developer the big firms hire when their fancy software cannot do the thing the client actually needs. And I happen to write about it.
I speak for chambers of commerce, industry associations, professional groups, and conferences. The talks below are the ones I am being asked for right now. Custom topics welcome.
Why the tools that used to require a six-figure budget are suddenly within reach of every small business — and what that means for the firms that built their pricing around scarcity.
Hands-on session for non-technical operators. By the end of the day, every attendee has used Claude, Gemini, and an AI voice tool to solve a real problem from their own business.
The case against the subscription tax. Why "renting" your business systems forever is a worse deal than the industry would have you believe — and what the alternative looks like.
Live build. We pick a real problem from someone in the room and build a working WordPress or SuiteCRM plugin during the session, using AI as the developer.
The honest version. What these tools have changed about my actual day, what they have not, where the hype is wrong in both directions, and what business owners should actually do about it.
Patterns I have seen across a quarter-century of building software for real estate, travel, manufacturing, professional services, nonprofits, sports, hospitality, and media. The common thread might surprise you.
Phoenix-based, with travel across the US and UK. Honoraria scale with audience size and format. Chambers and nonprofits — ask about reduced rates.
Whether you have a software problem, a team that needs training, or a room that needs filling — start here. I read every inquiry myself and respond within one business day.