Everyone in business knows that a website is a key marketing component, and most also understand that they should also have a customer relationship management system of some kind.
Customer Relationship Management (CRM) Software is arguably the most valuable software your company can utilize, but it is also the most misunderstood and under used. A CRM system (such as SuiteCRM; which I specialize in) implemented correctly and used by all relevant departments has a dramatic influence on the company’s revenue and profit. Increases in revenue, after just a few months, of well over 200% are commonplace.
The fact is, businesses should have and integrate both into one seamless marketing system.
Everyone in business, regardless of how large or small their business is, should have a Customer Relationship Management system. There is no excuse.
- I have been told that staff won’t use a CRM system. They like to do things their way and a CRM interferes with their process.
- I have been told that a CRM system is too expensive or takes too long to learn.
- I have been told that they have tried CRM and it just sat there. They paid their fees but never got anything out of it.
- I have been told many things but when it comes down to it, those are just excuses because CRM is not difficult to implement and it doesn’t have to be expensive.
Both WordPress and SuiteCRM are open source products; which means they are free. WordPress is used in over 75 million websites while SuiteCRM is used by over 4.5 million people.
My new books will teach you how to develop a cutting edge business website and integrate it with the world’s number 1 ‘Open Source’ CRM system, SuiteCRM.